Both of my start-ups were forged during catastrophe. While many see the 2008 recession (cue start-up #1 Nourish nourishfarms.org) and a pandemic (cue start-up #2 Bunch Bars) as horrible times to launch; it is the absolute necessary time to launch if mission is truly at the heart. An imperative. Not a discussion. Foot solidly on the gas pedal. Not on the brake.